Protection of Well-Known Trade Marks in Malaysia

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Protection of Well-Known Trade Marks in Malaysia

Author Tay Pek San
Publication Date Jun 2007
ISBN 9789832631873
Format
Hardcover
Publisher Sweet & Maxwell
 

Well-known trade marks have earned the status and recognition as vital assets of any firm that owns them in today's globalised and competitive marketplace. Well-known trade marks operate as commercial magnets, attracting consumers to products wearing the marks. Because of their commercial appeal, well-known trade marks are appealing targets for unscrupulous traders whose activities may cause harm to their owners. Dilution of well-known trade marks is a severe sort of damage, aside from confusion about the origin of the products.

The essence of this harm is the loss of a trade mark's selling power or advertising function. The first book written in Malaysia on this specialised field of trade mark law is Protection of Well-Known Trade Marks. It examines and assesses the suitability of Malaysian trade mark law for providing adequate protection for well-known trade marks. This book examines the common law and statutory protection of well-known trade marks in Malaysia, building on the experience of the protection schemes available in the United Kingdom and the United States.

This book will be extremely valuable to legal practitioners dealing with special concerns concerning the protection of well-known trade marks in Malaysia. Similarly, in-house counsel for companies with trade marks will find this book helpful in gaining a better knowledge of how to protect their well-known marks.

This book will be an important addition to the legal literature for lawyers, intellectual property practitioners, trade mark agents, in-house counsel, branding professionals, academics, and intellectual property law students.

MORE BOOKS ON Protection of Well-Known Trade Marks: TRADE MARKS


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